About
A media buyer who treats every dollar like a KPI.
Philosophy
Budget with accountability
My story
I got into the numbers and stayed for the growth.
My work as a media buyer started with a simple frustration: too many campaigns were measured in impressions and likes while budgets quietly vanished. I built my process around the antidote — accountability to performance.
Over years buying across paid social, search and programmatic, I've managed seven-figure budgets, run hundreds of creative tests and scaled campaigns for e-commerce, B2B and local businesses. What I bring to every engagement is the same: a systematic, data-first method and a genuine obsession with return on ad spend.
The lamb ascension way
What I believe about media buying
Clarity over cleverness
Campaigns should be easy to understand. I'd rather a clear message that converts than a clever one that confuses.
Data beats opinion
Every decision is a hypothesis tested against evidence. No sacred cows, no geography bets — just what the data says.
Scale what works
Find the winner early, document the learnings, and reinvest aggressively. Growth comes from compounding, not luck.
Radical transparency
Live dashboards, open communication and reports that tell the truth — even when it's not flattering.
Speed of iteration
Faster feedback loops mean faster improvement. I optimise daily, not monthly.
Outcomes over activity
The point isn't how many ads ran — it's what they returned. Every action ties back to a business result.
Experience & credentials
Trained across the platforms that matter.
Ongoing certification and hands-on buying across the major platforms — so you're never betting on a one-trick setup.
- Meta Blueprint certified — Meta & Instagram Ads
- Google Ads certified — Search, Shopping & PMax
- Fingerprint-in-TikTok & LinkedIn marketing labs
- Programmatic DSP training & campaign management
- 5+ years buying paid media across $2M+ in spend
Let's put this method to work for you.
A free audit is the easiest way to see how I think — and what's hiding in your current spend.
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