Portfolio

Campaigns that paid for themselves.

A selection of media buying work across e-commerce, B2B and local services — each with the strategy, channels and measurable results behind it.

Deep-Dive Case Studies
AllE-commerceB2B SaaSHealth & WellnessLocal Services
Digital marketing commerce and online advertising strategy conceptE-commerce

Scaling a DTC skincare brand past $1M

Cut CAC by 38% while scaling spend 3x on a six-month program.

ROAS

6.2x

Spend

$180k

Meta + TikTok

Paid SocialCreative TestingScaling
Digital marketing strategy targeting organic traffic for salesB2B SaaS

Search + LinkedIn for a B2B pipeline

Qualified lead volume up 210% with a 27% lower cost per demo.

ROAS

4.8x

Spend

$95k

Google + LinkedIn

SearchLinkedInPipeline
Ad banner campaign targeting on a laptop displayDTC Apparel

Programmatic retargeting recovery

Recovered abandoned carts at an 8.1x return on a 90-day window.

ROAS

8.1x

Spend

$60k

Programmatic

RetargetingDisplayCRO
Robotic hand interacting with advanced marketing interfaces and analyticsHealth & Wellness

Full-funnel launch for a new supplement

Launched a brand from zero to 4,000+ first orders in 5 months.

ROAS

5.4x

Spend

$120k

Meta + Google

LaunchFull-FunnelUGC
Analyst using a dashboard for business data analysis and KPI metricsFinance App

YouTube + Search for app installs

Install volume up 165% at a 32% lower cost per install.

ROAS

3.9x

Spend

$140k

YouTube + Search

YouTubeApp AdsSearch
Businesswoman using a smartphone for social media marketingLocal Services

Local lead gen at scale

Filled calendars with a 42% reduction in cost per booked job.

ROAS

7.1x

Spend

$45k

Meta Lead Ads

Lead GenLocalOptimization

$2M+

Spend managed

7.4x

Avg. ROAS

40+

Campaigns delivered

12M+

Impressions

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