Case Studies

Strategy in action, end to end.

Each study breaks down the objective, the strategy, how it was executed and — most importantly — the measurable result.

DTC Skincare Brand

01Meta · TikTok

From $300k to $1M+ ARR with a full-funnel media overhaul

Result

ROAS 6.2x

Budget

$180k over 6 months

Objective: Scale revenue past $1M ARR without letting cost per acquisition spiral as spend increased.
Strategy: Restructured the account around a testing framework, rebuilt audience architecture and shifted budget toward winning creative angles.
Execution: Ran weekly creative tests, scaled winning hooks and built a lookalike + retargeting loop that reduced CAC as the brand grew.

Scaled spend 3x while cutting CAC 38% and hitting 6.2x blended ROAS.

B2B SaaS

02Google · LinkedIn

Result

ROAS 4.8x

Budget

$95k over 4 months

Objective: Generate a predictable stream of qualified demos at a sustainable cost per lead.
Strategy: Built a tight keyword map, tiered bid strategy and LinkedIn ABM retargeting toward decision-makers.
Execution: Continuously pruned low-quality search terms, improved landing page alignment and refined the ABM audience.

Qualified lead volume up 210% with a 27% lower cost per demo.

DTC Apparel

03Programmatic

Result

ROAS 8.1x

Budget

$60k over 3 months

Objective: Bring back visitors who abandoned carts and recover sales efficiently.
Strategy: Deployed a frequency-capped retargeting stack with dynamic creative and win-back offers.
Execution: Tested offer thresholds and message sequencing to find the recovery combo that converted.

Recovered carts at an 8.1x return across the 90-day window.

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