Results

Numbers, not noise.

Media buying should be measured by outcomes — cost per acquisition, return on spend, revenue generated. Here's the measurable performance I deliver for clients.

Headline performance

7.4x

Average return on ad spend

Across all managed channels, last 12 months

+2.1x vs. target

7.4x

Average ROAS

Across all active channels

−38% to −52% range

−46%

Average CAC

Within the first 90 days

Paid media

12M+

Impressions

Delivered across campaigns

40+ campaigns

$2M+

Ad spend managed

And scaling

First 6 months

210%

Avg. lead growth

For B2B clients

Median client

3.1x

Avg. revenue lift

Year-over-year

Worked across channels

Media outcomes by channel

Meta Ads

Full-funnel social for DTC and lead gen

Avg. ROAS6.8x

CAC reduction−44%

Google Ads

Search, Shopping & PMax for intent capture

Avg. ROAS5.9x

CPL reduction−31%

TikTok Ads

Awareness & conversion for younger audiences

Avg. ROAS5.1x

CPM−22%

LinkedIn Ads

B2B pipeline and ABM support

Cost per demo−27%

Lead volume+210%

Programmatic

Display, video & native across DSPs

Avg. ROAS7.2x

Viewability94%

YouTube

Video reach & app installs

Cost per install−32%

Install volume+165%

What drives these numbers

Consistency compounds.

None of these results came from a single lucky campaign. They come from a repeatable process of testing, learning and scaling what works.

Structured creative testing to find winners fast
Daily optimization and budget reallocation
Clear attribution so every channel earns its keep
Transparent reporting you can act on

Here's what I'd do with your budget.

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