Platforms
Where I buy — and why it matters.
The right channel depends on your market, offer and goal. I'm certified and hands-on across the platforms that earn their place in a modern media plan.
Meta Ads
Expert
Full-funnel Facebook & Instagram buying — awareness to conversion — with lead-gen, retargeting and Advantage+ automation.
Best for
Google Ads
Expert
Search, Shopping, Performance Max and YouTube — capturing high-intent demand and scaling what converts.
Best for
TikTok Ads
Advanced
Creative-led social for newer audiences, with Spark Ads, lead-gen and a focus on strong hook and offer.
Best for
LinkedIn Ads
Advanced
B2B targeting, ABM and professional audiences — costlier clicks, but higher intent when the offer fits.
Best for
Programmatic DSPs
Advanced
Display, video and native across the open web with precise targeting, brand safety and viewability controls.
Best for
YouTube & CTV
Advanced
Video reach for brand and direct response, plus connected TV where it earns a place in the mix.
Best for
Channel strategy
More platforms isn't the goal.
A great media plan isn't "everywhere" — it's the right channels working together toward one number. I build a mix around your market and objective, and am honest when a channel won't earn its place.
See the Services- Certified across the major ad platforms
- Transparent channel recommendations — no upselling
- Cross-channel tracking and attribution
- A mix that scales with your budget