Services

Full-funnel media buying, engineered for ROI.

Every engagement is built around one outcome: profitable, scalable ad spend. Here's how I can support you — as a project, a retainer, or an audit-to-launch sprint.

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Paid Social Advertising

Meta, Instagram, TikTok and LinkedIn campaigns built around creative, audience and offer. Full-funnel social that scales CAC down, not up.

  • Meta Ads & Instagram
  • TikTok Ads
  • LinkedIn Ads
  • Awareness to conversion

Search & PPC

Google Search, Shopping and Performance Max that capture high-intent demand — and prune the keywords quietly burning your budget.

  • Google Search
  • Shopping & Performance Max
  • YouTube Ads
  • Keyword & bid management

Programmatic Display

DSP buying that reaches your customer across the open web with precise targeting, viewability and brand-safety controls baked in.

  • DSP buying
  • Prospecting & retargeting
  • Video & native formats
  • Viewability & fraud protection

Campaign Strategy & Planning

Media plans, budget allocation and audience architecture grounded in data. I reverse-engineer the plan from your revenue goal.

  • Media mixing
  • Budget forecasting
  • Audience research
  • Channel strategy

Creative Strategy & Testing

The message is the media. I architect creative angles, run structured tests and double down on what actually converts.

  • Creative testing frameworks
  • Hook & offer development
  • UGC & performance creative
  • Iterative winners

Analytics & Reporting

Live dashboards and clear reports that tie every dollar to results. Transparent, actionable and built in your tools or mine.

  • Custom dashboards
  • Attribution & tracking
  • Monthly performance reviews
  • Actionable insights

How we work

Engagement options

Start here

Free Audit

A full review of your current accounts and campaigns — what's working, what's leaking spend, and where we could take it. No obligation.

  • Campaign teardown
  • Waste audit
  • Recommendations
For a launch or refresh

Project-Based

A defined scope — a launch, a retainer sprint, a creative test — with a clear deliverable and a timeline, priced upfront.

  • Defined scope
  • Fixed deliverable
  • Milestone-based
Ongoing growth

Monthly Retainer

Hands-on management, ongoing optimization, creative iteration and transparent reporting. Your budget, my accountability.

  • Full account management
  • Ongoing optimization
  • Weekly reporting
Let's Find the Right Fit

Reaction to pricing within one business day

The platforms

Where I buy, and why.

The right channel depends on your market, your offer and your goal. I work across the major platforms and programmatic partners — and know when each one does (and doesn't) earn its place in your mix.

See All Platforms

Meta Ads

Google Ads

TikTok Ads

LinkedIn Ads

Ready to make your ad spend work harder?

Get a free audit of your current campaigns and a clear picture of where we could take them next.

Get Your Free Audit